Macaroni KID Madison is THE go-to family resource to reach area families.
Macaroni KID Madison is THE trusted local resource for families looking for family fun in the Madison area. T
We can help you build brand recognition, promote a special event, increase traffic on slow days, launch a new business, service, or location, or share your expertise with our Madison community. We can also help you identify partners and additional sponsors.
Why choose Macaroni KID Madison for marketing?
1. We can help you reach thousands of Madison area parents and families each week
Targeted marketing is the best marketing. Macaroni KID Madison is a uniquely parent-focused online media resource in Madison. Each week we send an email newsletter to our 4,300+ subscribers, and more than 2,000 viewers visit our website each week. We include local family-friendly happenings, events, and activities, along with parenting advice, DIY ideas, and information about the local businesses families want.
2. Our unique expertise
Not only do we have an excellent connection with local readers, but with a native Madisonian and parent as publisher, we bring an authentic voice and expertise to our work. We know how parents think, what they're looking for, and how to connect with the Madison community.
3. Our readers
Macaroni KID Madison readers are up on everything happening in our community. Their kids got their first library card at six. They show up (on time) for school concerts. They are soccer parents, working parents, and stay-at-home parents. They are passionate about supporting local businesses in our community. Macaroni KID readers are THE ideal audience for local businesses that want to connect with moms and families in our area.
Click here to see current rates here and specifications here. Ask about specific pricing by filling out this form or emailing aarons@macaronikid.com
See some of the of organizations we've partnered with already!
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See advertising options and examples of our work:
Newsletter Lead Sponsor: Our popular weekly newsletter, sent every Monday morning, reaches more than 4,300 readers. Sponsors can take advantage of this prime real estate spot.
Newsletter sponsor sample:
Display ads:
Display ads on Macaroni KID are targeted, no-waste marketing for your local business. Ads are seen on the website AND in the weekly email newsletter, and are visible on both mobile and desktop. No matter what page our reader clicks on, your ad will be visually placed for the reader to see and take action.
Leaderboard ad sample:
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Sidebar ad sample:
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Sponsored article:
Sponsored articles are an easy, cost-effective way to reach your target audience. The article is sent to our readers' inboxes in the week's e-newsletter, published to our homepage for one full week (and can be pinned to the top for more time), and lives on the website indefinitely. They're a great way to announce an event, sale, opportunity, or build your brand as an expert and share a helpful resource with local parents.
Examples of sponsored articles:
- Sharing an ongoing series of family-friendly events
- Announcing a new business/offering
- Sharing an upcoming sale in brief or with more detail
- A school providing advice on getting kids exciting about reading,
- A sleep consultant on summer sleep tips
Featured guides:
Macaroni KID Madison is growing its advertising guides throughout the year that are extremely popular with our readers! They include listings and information about Madison businesses or organizations.
Examples:
Featured Event. Sharing your event to our calendar is always free, and additional promotion can help it stand out to our readers and website visitors. We can feature events in a:
- Newsletter lead
- Sidebar or banner ad
- In a featured article or one of our "top 5 picks of the week" (See a pre-Valentine's example - in our most viewed weekly article)
- Dedicated email blast -- to our 4,300+ readers, send whenever you prefer for the highest impact.
- Social media campaign leading up to, during, and after - to share how much fun it was!
- Contest/giveaway/promotional code
Business directory listing:
Macaroni KID readers look to the business directory to find the local businesses their families need. Listing your business in the Macaroni KID Madison directory or a seasonal guide plays an important role in your website's SEO. The more sites that link back to yours, the higher search engines rank your website.
Business directory listing example:
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Calendar listings:
It is always free to list your FREE or LOW-COST family-friendly events on the Macaroni KID Madison Calendar, and additional promotion or advertising is available to promote your event.
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Dedicated e-blast:
An e-blast is an email dedicated solely to your business, organization, or event. It can be sent on the date and time of your choice to our entire subscription list of more than 4,100 families.
Example:
Advertising packages. Please see examples below of packages we have offered.
Event Promotion:
Newsletter lead • 1-month Website/newsletter ad • Featured event • Weekly social media posts • 1 dedicated e-blast
3-month ad package:
Website/newsletter ad • Weekly social media posts • 1 dedicated e-blast • 2 articles • Business Directory listing
6-month ad package:
Website/newsletter ad • Weekly social media posts • 2 dedicated e-blast • 4 articles • Business Directory listing
Annual ad package:
Website/newsletter ad • Weekly social media posts • 4 dedicated e-blast • 8 articles • Business Directory listing • Inclusion in all relevant guides
