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Thrill Factory - Best New Birthday Place in Madison!

If you haven’t been to Thrill Factory at East Towne, you're missing out on amazing family fun

By Bryan Born May 1, 2025

As seen on Shark Tank, Thrill Factory was the brainchild of Guy Kitchell, a lifetime Madisonian who wanted to bring next-level FUN to Madison. With over 50,000 square feet of play area, it is Madison’s largest fun center. 


And the activities just don’t stop! Laser Tag, Mini Golf, Escape Rooms, Arcade Games, Bowling, Mini Escape Games, Redemption Games, Claw Machines, and even an interactive Floor is Lava game that kids love playing. Don’t step on the lava!

Just walking around the place is an event in itself. There are animatronic dragons, man-eating plants, moving dinosaurs and giant light-up mushrooms.

Birthday parties start at $299 for 10 kids, and include bowling, pizza, soft drinks, a private table, arcade game credits, redemption prizes and a fast attraction.

Your kids will be the coolest kids on the block when you host their Birthday party at Thrill Factory.

And for the parents, there is also a fun Tiki Bar and full service restaurant. In fact, Thrill Factory just won Best Restaurant in a Fun Center in the USA. Think home-made Asian potstickers, blackened chicken sandwiches, pesto pasta, Mai Tais and Grasshoppers.


And right now, you can go tour (and play) at Thrill Factory for free. Anyone in the month of May who asks gets a free $10 play card just to check it out.


They are currently open daily at 11:00 am (10:00 on weekends) and also have nighttime activities for parents Date Night. Each week there is Monday Night Bingo, Wednesday Night Luau and Girls’ Night Out, Thursday Night Trivia and Friday Night Karaoke.

Located next to Dick’s at East Towne Mall. 131 E. Towne Mall, Madison WI 53704. 608-285-5584. www.thrillfactoryentertainment.com